RIFLE Vs SHOT GUN approach to marketing! Learnt this concept during a meeting yesterday.
Shot gun approach can be adopted at the start of any initiative [ Start-up companies, initial days of a group initiative etc]. Many seeds can be thrown and hope that some [ all ?? ] of these will be grow into a sapling and bear fruit some day. But as the group/company grows a combination of SHOTGUN and RIFLE can be used.
Data gathered from the SHOTGUN approach can be used for the RIFLE approach -That is, data from SHOTGUN approach will give indications on long term and short term opportunities. The long term opportunities can be shifted to RIFLE!
During the meeting, we were told [educated??] that many companies in the Valley went bust because they ran after all opportunities [ shot gun approach] !